Norstrat: Everything You Need To Know About Northern Strategy

Norstrat was created for the sole purpose of helping businesses achieve their goals and to help clients with the responsibility to implement components of Canada’s Northern Strategy. So, let’s take a look at what Norstrat is, what its strategy is, and the history, objectives, and services offered.

What is Norstrat?

Sometimes corporations and governments need some professional guidance to help improve their performance. This is where Norstrat comes in. It is considered to be one of the best companies that assist businesses, the military, and even governments. If you are looking to develop a business then Canada’s northern strategy is perfect for you.

What is the Norstrat Northern Strategy?

On 20th December 2016, after most companies had shut down for the holidays, Canadian Prime Minister Justin Trudeau, and American President Barack Obama announced a ban on offshore oil and gas activities in the Arctic. At this time, Trudeau announced his intent to revise the ongoing Arctic Policy and replace it with Harper Government’s Northern Strategy.

The Northern Strategy was explained in four themes – 

  1. Exercising their Arctic sovereignty 
  2. Protecting the environment 
  3. Promoting social and economic development 
  4. Improving Northern governance

History of Norstrat

Norstrat is a company based out of Canada and are experts in the implementation of the northern strategy. The company was started in 1988 by Lee Carson. He gained experience in communications after working in Canada’s Department of National Resources as the head advisor. Carson’s innovative ideas helped Norstrat grow to where it is today. The business started as a small agency with a single office, but with their hard work and implementation of strategy, they now cover the entire area of Canada and the USA as well.

In 2010, the abandoned military workforce and metropolitan employees coordinated with the company to help impart unique suggestions to develop a community center. The first key point for Norstrat was to create links between the military and public authority. After this, it combined its consultation with computerized techniques of affiliations and online business administration.

Norstrat is a global integrated communication brand that offers multiple services like public relations, digital marketing, and social media marketing. They are slowly moving to expand their business globally and are eager to find new markets across the globe.

Why was Norstrat Created?

Norstrat Consulting Inc. was created to help both the government and private sector implement various aspects of the Northern Strategy. Moreover, another major reason for its existence is to help corporations develop their skill sets.

The overall need for Norstrat is to provide the necessary support to various departments like Public Relations, Corporate Communication, Media, Marketing Communications, Research, and Intelligence Services.

What are the Objectives, Mission, and Experience of Norstrat?

Norstrat is a consulting firm that supports business growth and has the following objectives: 

  1. Identify for corporates 
  2. Supports marketing 
  3. Incorporated security for data protection

Their mission is to join the country from North to South via comprehensive suites of infrastructure projects to develop and protect the Northern frontiers.

The Norstrat team has experience in the following: 

  1. Subject matter: 
    1. Members of the 2014 Victoria Strait Expedition
    2. Authors on papers based on Canada’s Northern Strategy 
    3. Conferences and presentations 
    4. Extension Northern Canada travel and contacts 
  2. Northern System Development: 
    1. BAPS Iceberg tracking system 
    2. Radarsat Constellation Mission
    3. Radarsat II Arctic Surveillance
    4. MCOIN III Recognized Maritime Picture
    5. AIS-Space Arctic Marine Surveillance and Tracking
    6. IDIAS Sea Ice Mapping System
  3. Business Development: 
    1. Over $200M in Federal Government grants 
    2. Campaign strategies for clients 
    3. Bidding and proposal management 
  4. Project Definition: 
    1. Joint Support Ship (JSS)
    2. The Arctic Sub-surface Surveillance System (ARCSSS)
    3. PolarSat Mission
    4. Arctic Offshore Patrol Ship
    5. AIS-Constellation Mission
    6. Maritime Coastal Defence Vessel (MCDV)
    7. Halifax Class Modernization / FELEX
  5. Major Capital Project: 
    1. Radarsat Constellation Mission
    2. Radarsat II
    3. Maritime Coastal Defence Vessel

What are the services offered by Norstrat Consulting?

Norstrat Consulting provides expert advice and supports specific to client requirements such as: 

  • Strategic advice for Northern Strategic campaigns 
  • Subject matter expertise 
  • Answering the key question on how you can build upon the Northern Strategy 
  • Providing project definition support 
  • Memorandum to the Cabinet 
  • Operational requirements 
  • Defining procurement strategy
  • Providing capturing and bid management support

Mr. Carson has so far gotten over $200M in Canadian Government contracts. That includes: 

  • Providing strategic business development process training 
  • Providing project management support 
  • Risk management 
  • Change management 
  • Strategic project planning 

What industries does Norstrat serve?

Norstrat Consulting Inc. serves both government and industry clients to build an element of Canada’s Northern Strategy. It serves the following clients:

  • Aeronautics
  • Aerospace & Defence Industry Association of Newfoundland & Labrador
  • Airbus Defence and Space
  • Aker Solutions
  • AlphaSights
  • Astrium SAS
  • Babcock (via H+K)
  • Calian (via H+K)
  • Canadian Light Source (via H+K)
  • Cassidian
  • Deloitte
  • General Dynamics Canada
  • Hill+Knowlton Canada
  • Kraken Sonar Systems
  • L-3 MariPro
  • L-3 MAS (via H+K)
  • L-3 Ocean Systems
  • MacDonald Dettwiler
  • Northrop Grumman (via H+K)
  • Northwestel (via H+K)
  • Petroleum Research Newfoundland and Labrador
  • Raytheon Canada Support Services
  • Saab Technologies Canada (via H+K)
  • SK Films (via H+K)
  • Ultra Electronics Marine Systems


  • Aerospace Review
  • Canadian Coast Guard
  • Canadian Space Agency (via Deloitte)


Norstrat Consulting Inc. focuses mainly on counseling and helping brands within the management consulting, and business services industry. It started to develop the northern frontier of Canada keeping the Northern Strategy in mind. The company helps all its clients, private and government, in strategizing and planning its requirements, and is considered to be one of the best in its field. If you are looking for an agency that can help you grow, Norstrat is perfect for you. 

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